Product Marketing in the Virtual World

With enormous progress of the World Wide Web, the concept of markets has changed drastically. Markets are no longer restricted to a certain territory or piece of land. In fact the WWW has introduced the concept of virtual markets to us. The concept of internet marketing services deal with marketing of the products put on sale online. Internet marketing services brings together both the aesthetic and technical aspects of online marketing like designing, development, advertising and sales.

The several techniques of improving internet marketing services are:

  1. Increase traffic to your website by search engine optimization (SEO). This is achieved by appropriate use of keywords and metatags. With better search engine optimization done by experts, the visibility of the site will increase and marketing of products will get a boost.
  2. Use of techniques like pay per click (PPC) programs can direct more traffic to the website. It acts on the principle of creating ads and linking them to keywords. You only pay if you click on the links.
  3. Use of banner ads, running vertically on top or bottom of the web page, or sky scraper ads, running on the left or right side of the web page, are colorful and graphical ways of IM. However, these are old ways and losing popularity slowly.
  4. E-commerce newsletters, emailed to clients, are also great ways of improving internet marketing. They allow development of relationship with clients.
  5. Buying ad space for an online magazine similar to buying space for a print magazine. The amount paid for buying the space depends on how much traffic the magazine generates.
  6. Using online directories is also a useful alternative. A site can be featured in one of the online directories tat ranges from city guides to online yellow pages.
  7. Conducting online auctions are similar to auctions in the real world. The seller quotes the minimum price and interested buyers start quoting their price.

The several advantages of online marketing are:

  • Marketing not limited to geographical boundaries
  • Cost effective for sellers and buyers
  • Availability, presence and visibility spread over 24 hrs
  • Display of full information and all details of products
  • Increasing returns on investment
  • New markets available to sellers, overseas markets

One thing that is a major drawback to internet marketing is that there is no scope for face-to-face interaction that is available in other real world marketing strategies.

There are certain aspects one needs to be cautioned while buying IM products, ie

  1. Buying from a fake site: Do your background research well
  2. Buy from a trustworthy site: Sometimes the products do not resemble or live upto the promises of the products seen on screen.
  3. Check for guarantee: Make sure you buy a product that offers guarantee.
  4. Beware of internet marketing gurus, who often trap you by their convincing statements to believe in false promises.

Exploring Errors and Disputing Items on Your Credit Report

80% of credit reports contain errors or inaccuracies on them and that is not a very pleasing statistic. But since the 3 major credit bureaus (Equifax, Experian and TransUnion) aren’t always accurate in they’re reporting and the creditors that report these items aren’t always careful, what can be done?

First, we should realize what types of errors or inaccuracies show up on credit reports. I have literally seen thousands of credit reports and there are numerous examples but we will stick to the main ones.

1. Outdated Accounts-credit reports should not have accounts that are older than 7 years old from date of delinquency. However, you should not trust that this will automatically happen as there is only a 50% chance that the account will be removed after the 7 years. I have personally seen accounts still showing up nearly 20 years later!

2. Fraudulent Accounts-More and more people are becoming victims of fraud or identity theft. It is the fastest growing crime in the U.S. bar none. The reason being is that it is quite easy for someone to steal your identity. You will likely never know you are a victim until you see the account on your credit report and/or you start receiving phone calls, letters and demands for the money when the accounts are not being paid. To this day, I have yet to come across an identity thief that was nice enough to pay the bill for the victim they were perpetrating.

3. Inaccurate Details-this is probably the most common example. Account balances, limits, payment amounts, payment dates, addresses, creditors (this happens as loans are bought and sold regularly.) Even the spelling of your name and your birth date. All of these details can show up inaccurately and can affect your credit scores.

4. Human Error. Here’s a typical synopsis of how easy it can happen: you mail your bill in-on time, the check and pay stub takes longer to get to the creditor (because of our lovely postal system) or ends up stacked in a pile on someone’s desk. Presto, your account has not been paid on the due date-due to human error. This immediately gets reported to the credit bureaus and now you have a 30 day late payment showing on your report. How could this happen you ask? Again, I will emphasize human error and until that goes away (which will be the day after never) then there will always be inaccuracies.

Here’s the easy part. Now that you know what the errors are on your credit report, you can dispute it. All you need to do is write a simple letter disputing the error in question and include any supporting documentation citing your case. The credit bureaus then have 30 days to research the information to verify the validity. As long as your dispute is warranted and is truly not your fault, then the item in question will be deleted or changed. There are no additional steps necessary to “repair” your negative credit.

Here’s the great news. If for some reason, the accounts still show up after the bureaus have done their research-there is one more course of action that can be taken that will have the creditors and/or credit bureaus begging you to leave them alone.

4 Ways Cloud Computing Rules

Cloud computing goes where you go. Because it is hosted on an independent server and not on your office desktop computer, you can take it with you. With an access code, it does not matter what computer or device you are on, you can always have access to your documents as long as you have an internet connection. You are never far from your work.

You can access it anywhere.

As long as the device you are using has access to the internet, you can access the cloud. You can always access your work. It also provides a platform where you can share work with co-workers across long distances. They can log on and see your work real time, make changes, and you can see those changes right away.

You always have what you need.

You drop your files into the cloud from your office desktop computer and you can grab them later from another computer or device. Cloud computing can even offer programs so if the computer you are using does not have a program on it that you need to run your files, you can use those programs in the cloud platform. There will never be a work stoppage because a file is missing or the program you need to run a file is not available.

You do not have to worry about running out of space.

The cloud is stored on an external server, not your company's server or your office desktop computer. The outside source has extra room where you might not. You will also not have to worry about downloading extra programs for all your devices. You can put the program on the cloud and all your employees can access it. That can save your organization money as well as space.

Files are never forgotten.

Once you save a file in the loud, it will always be there. The cloud has numerous safeguards so that you will not lose your data. In the past, if you forgot to drop a file on your drive drive before you left for a business trip, you were stuck without that file for the duration of that trip. Now, with cloud computing, all you need to do is go online and pull it up. You will never be without anything you need.

Cloud computing is an advantage the modern business person can not be without. The convenience of having access to your files anytime and anyplace in this fast pace work environment is a tool in which you will thank your lucky stars. Even if you are at a computer that does not have the program you need to use your file, you can use the apps in the cloud. With those apps on the cloud, multiple users can use the programs simultaneously, saving your company time and money since you will not have to put the same programs on all your devices. Plus, because they are on the cloud, files will never be forgotten.

How to Become Recognized at Work

Missing out on office parties? Not getting asked out on special occasions at work and play? Finding it difficult to make new friends? Fewer and fewer people greeting you with hellos in the morning.

Sometimes you might think there must be a full moon when things do not go your way. And, sometimes you are right to blame it on the moon. It is not fair to blame the ever changing moon, but what else have you been taught over the years? Blaming the moon, the weather and someone else seems to be the most protective way to get it off your shoulders.

Times are changing and we must change with the times, right? Well, I t depends on what you may ask that question, and what you want to change.

If you are one of those independent ones, you will disagree, and if you are of the other opinion, you may say right on, or that is "cool."

The best, the very best way to change all this unhappiness is to become famous.

Just became famous and all of your troubles will disappear, right? In fact, with the fame and hopefully fortune come with their own problems and dilemma. But became famous by writing a book, giving an important speech or address, or give yourself yourself freely.

Famous and popularity go hand in hand, so have fun in whatever you do.

Writing a book is not as difficult as it may seem. There are story ideas all around you.

If you still seem to have a problem of developing a story, just go to sleep with thoughts on your mind. For example while in bed, head on pillow, ask yourself a series of questions that you are highly interested in knowing the answers. Try these questions. Who am I? How do I become famous and popular? How can I become successful?

In order to increase your circles, join clubs, associations, groups of interest to you. Participate in your child's activities at school, and listen to those young ones. They have intense ideas and intriguing thoughts patterns. I have been able to get multiple story ideas from my 6 year old and my 8 year old children. They have been fantastic.

Being open minded and pragmatic also helps too.

While at work try to introduce unique organizational skills. Take on tasks that no one else wants to do. But before hand make sure you can do the job, so practice before volunteering your services. If you have a kitchen, start cleaning it up. Do it before you are asked to do it. Make sure that your boss sees you doing the little jobs. Do not be the very first person to run out the door when the final work bell goes off. Be early to work. Willing help others do their job. Master others job duties, and do not ask for any compensation unless it becomes awfully obvious. We do not want others to take advantage, do we? Not one of these action plans should be shared with anyone else. You are always in competition with co workers, do not listen to anyone that says it differently. Do not be worn with your shoes untied.

Read more than anyone else in your field of interest. Make it your mission to move several steps ahead of your nearest competition. In other words, know your business and others as well. Run the show. The more control you can muster the better. Be indispensable.

Write articles about your job, your career and your company. Whatever happens, enjoy yourself and be at peace with the world.

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